B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

97%

97% -- client retention rate for financial advice industry (2025)

2025  · RFG Advisory

The financial advice industry has an average client retention rate of around 97%.

  • Approximation ('around 97%')
  • No primary research source or study cited
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Attribution: RFG Advisory View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
financial advice industry
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
RFG Advisory Primary Tier C
https://rfgadvisory.com/blog/overcoming-the-emotional-hurdles-of-switching-advisors/ ↗
Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How to Help Prospects Overcome the Emotional Hurdles of Switching Advisors
By Brendan Frazier The notoriously high retention rate in financial advice is a double-edged sword. With an average retention rate of around 97%, losing clients is rare. That’s the positive. The challenge? Your competitors are holding onto most of their clients, too. As a result, Advisors are increa…
Original Research
RFG Advisory · Original study ↗

Cited as industry average by author; no named study identified

Methodology documented
Industrymarketing
Plain Text
financial advice industry: 97% client retention rate. Source: RFG Advisory (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/financial-advisor-client-retention-rate-97
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<blockquote cite="https://lighthousedata.io/data/financial-advisor-client-retention-rate-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- client retention rate for financial advice industry<br><small>Source: RFG Advisory (2025) · <a href="https://lighthousedata.io/data/financial-advisor-client-retention-rate-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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