B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.43%
1.43% -- ai traffic penetration rate for Finance vertical (2026-03)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.43%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Previsible
Primary
Tier B
https://previsible.com/seo-strategy/why-current-ai-search-metrics-are-losing-their-meaning/ ↗
Source Article
AI SEO Metrics Losing Meaning: Rethinking Traffic & Visibility
Why the Metrics Your AI Search Team Reports On Are Losing Their Meaning
Most AI search teams built their reporting around a set of metrics that made sense through 2025. Referral traffic from LLM platforms was growing. Citation counts were climbing. Visibility scores were going in the right direction…
Original Research
Previsible
· Original study ↗
Methodology
Industry-level AI traffic penetration data, from 1.43% in Nov 2025 to 0.85% in Mar 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Finance vertical: 1.43% ai traffic penetration rate. Source: Previsible (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-ai-traffic-penetration-decline
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<blockquote cite="https://lighthousedata.io/data/finance-ai-traffic-penetration-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.43%</strong> -- ai traffic penetration rate for Finance vertical<br><small>Source: Previsible (2026-03) · <a href="https://lighthousedata.io/data/finance-ai-traffic-penetration-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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