B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- campaign message visibility loss rate for political campaigns (2025)
Political campaigns lose 65% of visibility when text messages are routed to filtered inboxes.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NRSC
Primary
Tier B
https://peerly.com/ios-26-political-evaluation/ ↗
Source Article
Will iOS 26 Silence Political Texting? - peerly
How Apple’s Update Could Disrupt Democracy and Countless Critical Messages Across the U.S.
In today’s political landscape, text messaging is one of the last remaining direct, democratic tools available to campaigns. As television fades, radio fragments, and social media platforms tighten political a…
Original Research
NRSC
· Original study ↗
Methodology
Attributed to NRSC
Methodology documented
Segmentation
Industrymarketing
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Plain Text
political campaigns: 65% campaign message visibility loss rate. Source: NRSC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/filtered-inbox-visibility-loss-65pct
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<blockquote cite="https://lighthousedata.io/data/filtered-inbox-visibility-loss-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- campaign message visibility loss rate for political campaigns<br><small>Source: NRSC (2025) · <a href="https://lighthousedata.io/data/filtered-inbox-visibility-loss-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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