B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- member retention rate lift for Credit unions tracking member engagement KPIs quarterly (2025)
Tracking member engagement KPIs on a quarterly basis correlates with an 8% to 15% higher retention rate for credit unions.
- Reported as a range: 8–15%
- Correlation, not necessarily direct causation
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Filene Research Institute
Primary
Tier C
https://getostrich.com/blog/credit-unions/data-driven-insights-turning-indirect-lending-into-a-membe… ↗
Source Article
Data-Driven Insights: Turning Indirect Lending Into a Member Growth Engine - Ostrich
Introduction: Data Is the Missing Link
Indirect lending brings members through your doors. But without data-driven follow-up, most of these new relationships stay shallow and transactional.
Credit unions that leverage smart data analytics can predict needs, personalize engagement, and turn one-time …
Original Research
Filene Research Institute
· Original study ↗
Methodology
Attributed to Filene Research; states a correlation between quarterly tracking of member engagement KPIs and higher retention. Source reports a range of 8–15%; midpoint (11.5%) used. Publication year used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Credit unions tracking member engagement KPIs quarterly: 8% member retention rate lift. Source: Filene Research Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/filene-quarterly-kpi-retention-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/filene-quarterly-kpi-retention-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- member retention rate lift for Credit unions tracking member engagement KPIs quarterly<br><small>Source: Filene Research Institute (2025) · <a href="https://lighthousedata.io/data/filene-quarterly-kpi-retention-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.