B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1
$1 -- cost per acquisition for Fiksu (2012-03)
Fiksu's Cost Per Loyal User Index recorded an average CPA of $1.30 in March 2012 for a mobile user opening an app at least three times.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2012-03
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fiksu
Primary
Tier B
http://www.fiksu.com/resources/fiksu-indexes ↗
Source Article
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Original Research
Fiksu
· Original study ↗
Methodology
For a mobile user opening an app at least three times
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Fiksu: $1 cost per acquisition. Source: Fiksu (2012-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fiksu_cpa
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<blockquote cite="https://lighthousedata.io/data/fiksu_cpa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- cost per acquisition for Fiksu<br><small>Source: Fiksu (2012-03) · <a href="https://lighthousedata.io/data/fiksu_cpa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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