B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- product choice likelihood for products framed as containing 'Just a few' ingredients (2026)
Framing a product as containing 'just a few' versus 'many' ingredients increases the likelihood of people choosing it by up to 22%.
- Represents an upper bound ('up to 22% more likely')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier C
https://app.sciencesays.com/ ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Research summary; upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
products framed as containing 'Just a few' ingredients: 22% product choice likelihood. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/few-ingredients-framing-22pct-choice
HTML Embed
<blockquote cite="https://lighthousedata.io/data/few-ingredients-framing-22pct-choice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- product choice likelihood for products framed as containing 'Just a few' ingredients<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/few-ingredients-framing-22pct-choice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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