B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
69%
69% -- share saying festive instore experience adds enjoyment for US consumers (2024)
69% of consumers say a festive in-store experience adds to their enjoyment of the holidays.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel / Morning Consult
Primary
Tier C
https://qa.outfront.dev/blog/twelve-trends-christmas-how-impact-2024-holiday-shopping-out-of-home-ad… ↗
Source Article
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with OOH, Part 2 | Brand Central Station | OUTFRONT
The Twelve Trends of Christmas: How to Impact 2024 Holiday Shopping with OOH, Part 2
September 5, 2024
Last time on the blog, we shared with you the first half of our Twelve Trends of Christmas holiday shopping research. Here are six more 2024 holiday shopping trends advertisers need to know about, …
Original Research
Mintel / Morning Consult
· Original study ↗
Methodology
Cited from Mintel/Morning Consult
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US consumers: 69% share saying festive instore experience adds enjoyment. Source: Mintel / Morning Consult (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/festive-instore-experience-enjoyment-2024
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<blockquote cite="https://lighthousedata.io/data/festive-instore-experience-enjoyment-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share saying festive instore experience adds enjoyment for US consumers<br><small>Source: Mintel / Morning Consult (2024) · <a href="https://lighthousedata.io/data/festive-instore-experience-enjoyment-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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