B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
6
6 -- campaign roi for Festival of Marketing (Xeim campaign run by MCM) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6
Unit
Multiple
Data Vintage
2022
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
MCM
Primary
Tier B
https://mcm.click/projects/festival-of-marketing/ ↗
Source Article
Festival of Marketing - Event Marketing Case Study | MCM
Festival of Marketing
5.63
Campaign ROI
£161,623
in ticket sales
7.1M
Impressions served
Working with MCM couldn’t have been easier. The campaigns they created following our initial brief were spot on, they got them up and running within a matter of days and then handled everything for me throughout…
Original Research
MCM
· Original study ↗
Methodology
Agency first-party case study metric for a single social campaign (MCM for client Xeim); no methodology or campaign dates stated on page; ROI presented as a multiple (~5.63x). Year estimated from Xeim-era Festival of Marketing campaign; not explicitly dated.
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Festival of Marketing (Xeim campaign run by MCM): 6 campaign roi. Source: MCM (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/festival-of-marketing-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/festival-of-marketing-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- campaign roi for Festival of Marketing (Xeim campaign run by MCM)<br><small>Source: MCM (2022) · <a href="https://lighthousedata.io/data/festival-of-marketing-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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