B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- future content creation increase for featured brand customers (2023)
Customers who are featured by brands typically create 80-100% more content in the future.
- Reported as a range: 80-100%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
loudcrowd.com
Primary
Tier C
https://loudcrowd.com/blog/measure-instagram-stories/ ↗
Source Article
Manage Customer UGC: How to Track Instagram Story Metrics
Instagram stories are the most popular Instagram activity for users to quickly click through the daily chronicles of other people’s lives, and brands typically will get tagged in three times as many stories as feed posts. With over 500M Instagram accounts posting stories every day (increasing 60% an…
Original Research
loudcrowd.com
· Original study ↗
Methodology
Range 80-100% reported; midpoint used
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
featured brand customers: 80% future content creation increase. Source: loudcrowd.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/featured-customers-ugc-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/featured-customers-ugc-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- future content creation increase for featured brand customers<br><small>Source: loudcrowd.com (2023) · <a href="https://lighthousedata.io/data/featured-customers-ugc-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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