B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- percentage citing fear of the unknown as change resistance driver for employees (2025)
38% cite fear of the unknown as a driver of resistance to change.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oak Engage
Primary
Tier C
https://www.cmoalliance.com/change-management/ ↗
Source Article
Leading change as a CMO
If you’re a CMO, change management is already part of your job – whether it's written in your job description or not. Marketing rarely gets the luxury of stability. Priorities shift, channels evolve, budgets move, and leadership expectations change faster than most teams can comfortably keep up with…
Original Research
Oak Engage
· Original study ↗
Methodology
Oak Engage research cited by CMO Alliance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
employees: 38% percentage citing fear of the unknown as change resistance driver. Source: Oak Engage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fear-of-unknown-change-driver
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<blockquote cite="https://lighthousedata.io/data/fear-of-unknown-change-driver" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- percentage citing fear of the unknown as change resistance driver for employees<br><small>Source: Oak Engage (2025) · <a href="https://lighthousedata.io/data/fear-of-unknown-change-driver" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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