B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- cost per purchase decrease with automotive inventory ads for Faulkner Automotive dealerships (2019)
Faulkner Automotive dealerships achieved a 90% decrease in cost per purchase with automotive inventory ads when comparing October to May.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
25
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Insight
Primary
Tier B
https://data-insight.org/facebook-advertising/ ↗
Source Article
THE BEST FACEBOOK ADVERTISING STRATEGIES 2019
THE BEST FACEBOOK ADVERTISING STRATEGIES 2019
The art of luring online shoppers through Facebook Advertising
With over 2.5 billion daily active users, Facebook is by far the largest and most popular social media platform. Users globally share content, including audio, video, and text—and so can busi…
Original Research
Data Insight
· Original study ↗
Methodology
Campaign performance comparison (October vs May) reported by agency for Faulkner Automotive Facebook ad campaign
Methodology documented
Segmentation
IndustryAutomotive
Company SizeSMB
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Faulkner Automotive dealerships: 90% cost per purchase decrease with automotive inventory ads. Source: Data Insight (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/faulkner-cost-per-purchase-decrease
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<blockquote cite="https://lighthousedata.io/data/faulkner-cost-per-purchase-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- cost per purchase decrease with automotive inventory ads for Faulkner Automotive dealerships<br><small>Source: Data Insight (2019) · <a href="https://lighthousedata.io/data/faulkner-cost-per-purchase-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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