B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- category share of online sales for Fashion category (clothing and footwear), Polish e-commerce (2025)
The fashion category (clothing and footwear) accounts for over 15% of total online sales revenue in Poland according to the Gemius E-commerce in Poland 2025 report.
- Report states 'over 15%' (ponad 15%)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier B
https://www.adtrip.pl/post/integracja-ugc-tiktokreels-z-meta-ads-w-branzy-fashion ↗
Source Article
Integracja UGC TikTok/Reels z Meta Ads w branży fashion | Adtrip Blog - Adtrip
Spis treści
Koszty reklamy w e-commerce rosną z każdym kwartałem. Właściciele sklepów internetowych i marketing managerowie w branży odzieżowej stale szukają sposobów na optymalizację budżetów i walkę ze ślepotą banerową. Odpowiedzią na spadający zwrot z inwestycji jest ugc. Wykorzystanie wideo od u…
Original Research
Gemius
· Original study ↗
Methodology
Gemius E-commerce in Poland 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fashion category (clothing and footwear), Polish e-commerce: 15% category share of online sales. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-share-poland-ecommerce-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fashion-share-poland-ecommerce-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- category share of online sales for Fashion category (clothing and footwear), Polish e-commerce<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/fashion-share-poland-ecommerce-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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