B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.22%
5.22% -- email flow click rate for fashion sector email automations/flows (average) (2026)
The average click rate for fashion sector email automations/flows is 5.22%.
- Data reported from Klaviyo EMEA Benchmark Report via Venture Stream
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://www.lucaattolini.com/fashion-email-marketing-examples/ ↗
Source Article
Fashion Email Marketing Examples [Guida 2026] - Luca Attolini
Il fashion email marketing è l’insieme di campagne e automazioni con cui un brand di moda trasforma iscritti in acquirenti: welcome, recupero carrello, back-in-stock, drop di collezione, post-acquisto. Ogni invio nasce da un obiettivo di fatturato preciso, non da un’esigenza estetica.
Un dato per in…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo EMEA Benchmark Report, fashion sector; data reported by Venture Stream
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fashion sector email automations/flows (average): 5.22% email flow click rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-email-flow-click-rate-avg
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<blockquote cite="https://lighthousedata.io/data/fashion-email-flow-click-rate-avg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.22%</strong> -- email flow click rate for fashion sector email automations/flows (average)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/fashion-email-flow-click-rate-avg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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