B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- ecommerce volume in return loop for online fashion e-commerce (2026)
Roughly 25% of all e-commerce fashion volume is trapped in a loop of purchase, return, and reprocessing because the item did not fit.
- Estimated figure ('something in the region of 25%')
- Specifically applies to volume in a loop due to items not fitting
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Zalando
Primary
Tier B
https://seamless.pi.tv/what-fts-europe-taught-us-about-tools-process-change/ ↗
Source Article
What London Taught Us About Tools, Process & Change
Matthew Drinkwater opened the Fashion Tech Show Europe 2026 with BBC footage from 2019, where London College of Fashion students were wrestling with AI for the first time. Would it kill jobs? Would it strip out originality? Would it accelerate fashion's worst tendencies or enable something genuinely…
Original Research
Zalando
· Original study ↗
Methodology
Derived estimate from return rate and sizing-related return share, cited at Fashion Tech Show Europe 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online fashion e-commerce: 25% ecommerce volume in return loop. Source: Zalando (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-ecommerce-return-loop-volume-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fashion-ecommerce-return-loop-volume-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ecommerce volume in return loop for online fashion e-commerce<br><small>Source: Zalando (2026) · <a href="https://lighthousedata.io/data/fashion-ecommerce-return-loop-volume-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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