B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

35%

35% -- brands using email as primary channel share for Fashion brands (2026)

Name: Brands Using Email As Primary Channel Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · Klaviyo

35% of fashion brands use email as their primary/lead marketing channel.

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2026

Entity

Fashion brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo Primary Tier C

https://www.lucaattolini.com/fashion-email-marketing-examples/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Fashion Email Marketing Examples [Guida 2026] - Luca Attolini

Il fashion email marketing è l’insieme di campagne e automazioni con cui un brand di moda trasforma iscritti in acquirenti: welcome, recupero carrello, back-in-stock, drop di collezione, post-acquisto. Ogni invio nasce da un obiettivo di fatturato preciso, non da un’esigenza estetica. Un dato per in…

Original Research

Klaviyo · Original study ↗

Methodology

Share of fashion brands using email as their primary (lead) marketing channel; cited from Klaviyo research.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Fashion brands: 35% brands using email as primary channel share. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-brands-email-primary-channel-share

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<blockquote cite="https://lighthousedata.io/data/fashion-brands-email-primary-channel-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- brands using email as primary channel share for Fashion brands<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/fashion-brands-email-primary-channel-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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