B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- share citing hiking as top farm activity for global travellers (2026)
73% of travellers cite hiking trails as a top activity when considering farm stays / Farm Charm travel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
24,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia Group / OnePoll
Primary
Tier A
https://martechasia.net/pr-newswire/unpack-26-expedia-hotels-com-and-vrbo-reveal-how-travellers-will… ↗
Source Article
UNPACK '26: EXPEDIA, HOTELS.COM, AND VRBO REVEAL HOW TRAVELLERS WILL EXPLORE THE WORLD IN 2026 | MartechAsia
Expedia’s first-ever Smart Travel Health Check tackles tourism’s biggest challenge: overcrowding.
From sports you’ve never heard of to book club retreats, salvaged hotels to farm stays, 2026 trends flip the script on traditional getaways.
SINGAPORE, Oct. 15, 2025 /PRNewswire/ — Today, Expedia Group …
Original Research
Expedia Group / OnePoll
· Original study ↗
Methodology
OnePoll online survey of 24,000 adults across 18 countries
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global travellers: 73% share citing hiking as top farm activity. Source: Expedia Group / OnePoll (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/farm-charm-hiking-activities-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/farm-charm-hiking-activities-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share citing hiking as top farm activity for global travellers<br><small>Source: Expedia Group / OnePoll (2026) · <a href="https://lighthousedata.io/data/farm-charm-hiking-activities-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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