B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

65%

65% -- fan content preference rate for football fans (2020)

2020  · n=15,000  · Deloitte

65% of fans would like some form of content at least monthly during the off-season, regardless of fandom stage.

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Attribution: Deloitte View source
Lighthouse Research Team
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Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2020
Entity
football fans
Sample Size
15,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Deloitte Primary Tier B
https://micobo.com/tokenizing-sports-winning-opportunities/ ↗
Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Tokenizing Sports: Winning Opportunities - micobo
Tokenizing Sports: Winning Opportunities Over the past two seasons (2019/20 to 2020/21), the football-leagues’ industry has missed over €2 billion of revenue due to the COVID-19 pandemic. An industry that is driven by retail consumers has taken this crisis as a chance to diversify its revenue by lau…
Original Research
Deloitte · Original study ↗

Deloitte survey of over 15,000 people

Methodology documented
Industrymarketing
Plain Text
football fans: 65% fan content preference rate. Source: Deloitte (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fans-offseason-monthly-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fans-offseason-monthly-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- fan content preference rate for football fans<br><small>Source: Deloitte (2020) · <a href="https://lighthousedata.io/data/fans-offseason-monthly-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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