B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- fan artist discovery via social platforms for Music fans (Instagram and TikTok) (2024)
66% of fans find artists on Instagram and TikTok rather than streaming platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Single.xyz
Primary
Tier C
https://allaboutmusicbusiness.com/2024/01/ ↗
Source Article
January 2024
Original Research
Single.xyz
· Original study ↗
Methodology
Cited as 'research indicates' in Single.xyz article; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Music fans (Instagram and TikTok): 66% fan artist discovery via social platforms. Source: Single.xyz (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fans-discover-artists-instagram-tiktok-2024
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<blockquote cite="https://lighthousedata.io/data/fans-discover-artists-instagram-tiktok-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- fan artist discovery via social platforms for Music fans (Instagram and TikTok)<br><small>Source: Single.xyz (2024) · <a href="https://lighthousedata.io/data/fans-discover-artists-instagram-tiktok-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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