B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of fans checking phones first thing in morning for The Last of Us fans (France) (2025)
71% of fans check their phones first thing in the morning before having a chance to watch the show.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Biborg
Primary
Tier B
https://www.biborg.com/work/the-first-of-us ↗
Source Article
THE FIRST OF US
Original Research
Biborg
· Original study ↗
Methodology
Agency research finding cited in case study; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Last of Us fans (France): 71% share of fans checking phones first thing in morning. Source: Biborg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fans-check-phones-morning-71pct
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<blockquote cite="https://lighthousedata.io/data/fans-check-phones-morning-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of fans checking phones first thing in morning for The Last of Us fans (France)<br><small>Source: Biborg (2025) · <a href="https://lighthousedata.io/data/fans-check-phones-morning-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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