B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$12
$12 -- cost per acquisition for FanIQ festival partner (2025)
FanIQ achieved a $12.50 CPA for a festival partner during presale campaign testing.
- Single-campaign / single-partner test result
- Improved over time with SMS and email follow-ups
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$12
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FanIQ
Primary
Tier B
https://www.faniq.live/blog/festival-lifecycle-marketing ↗
Source Article
The 2026 Festival Marketing Lifecycle: A Blueprint for Success
5/16/2025, updated 10/29/25
Marketing a festival isn’t just a seasonal sprint—it’s a year-round marathon. From the moment the final beat drops at this year’s event to the opening act of the next, strategic planning, diligent execution, and meaningful audience engagement are essential. Success hinges…
Original Research
FanIQ
· Original study ↗
Methodology
Company case study of a paid social campaign for one festival partner; single-campaign result.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FanIQ festival partner: $12 cost per acquisition. Source: FanIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/faniq-festival-cpa-12-50
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<blockquote cite="https://lighthousedata.io/data/faniq-festival-cpa-12-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12</strong> -- cost per acquisition for FanIQ festival partner<br><small>Source: FanIQ (2025) · <a href="https://lighthousedata.io/data/faniq-festival-cpa-12-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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