B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47.3%
47.3% -- share of consumers using family and friends recommendations for Polish consumers under 24 (2025-11)
47.3% of Polish consumers aged under 24 rely on family and friends recommendations for purchase decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47.3%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
55
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SW Research / Whites
Primary
Tier A
https://www.agencjawhites.pl/blog/wplyw-ai-na-decyzje-zakupowe-polakow-badanie-sw-research-i-whites-… ↗
Source Article
AI jako kluczowe cyfrowe źródło rekomendacji dla Generacji Z (Badanie SW Research/Whites listopad 2025)
Sztuczna Inteligencja (AI) coraz śmielej wkracza w proces decyzyjny Polaków, stając się pełnoprawnym źródłem rekomendacji zakupowych. Badanie SW Research dla Whites (listopad 2025), w którym wzięło udział 828 respondentów w przedziale wieku (od 18 do powyżej 50 lat), analizuje, skąd konsumenci czerp…
Original Research
SW Research / Whites
· Original study ↗
Methodology
Subgroup of respondents aged under 24 in SW Research survey for Whites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers under 24: 47.3% share of consumers using family and friends recommendations. Source: SW Research / Whites (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/family-recommendations-under24-47-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/family-recommendations-under24-47-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.3%</strong> -- share of consumers using family and friends recommendations for Polish consumers under 24<br><small>Source: SW Research / Whites (2025-11) · <a href="https://lighthousedata.io/data/family-recommendations-under24-47-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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