B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- brand trust rate for Family-owned businesses (2023)
According to the Edelman Trust Barometer 2023, 67% of respondents deemed family-owned businesses as the most trusted type of business to do what is right.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
20,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier B
https://perceptivecommunicators.co.uk/news/family-business-trust ↗
Source Article
Family Business & Trust — Perceptive Communicators - Glasgow PR agency - Scotland PR agency
Family Business & Trust
Family businesses inhabit every street of our towns and cities and are prevalent in rural communities, especially in the Highlands & Islands. Their contribution, financially, socially and spiritually, and the stability those businesses create cannot be underestimated. In toda…
Original Research
Edelman
· Original study ↗
Methodology
Edelman Trust Barometer 2023 global survey asking which type of business respondents most trust to do what is right
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Family-owned businesses: 67% brand trust rate. Source: Edelman (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/family-owned-businesses-most-trusted-2023
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<blockquote cite="https://lighthousedata.io/data/family-owned-businesses-most-trusted-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- brand trust rate for Family-owned businesses<br><small>Source: Edelman (2023) · <a href="https://lighthousedata.io/data/family-owned-businesses-most-trusted-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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