B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
29%
29% -- brand trust rate for British Gas (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/powering-trust-can-energy-companies-win-over-the-hearts-an… ↗
Source Article
Powering trust: can energy companies win over the hearts and minds of customers? - Savanta
Amid the current noise of net-zero policy, the energy sector in the UK is undergoing a profound transformation, fueled by the pursuit of sustainability, innovation, and resilience. With the imperative to combat climate change and reduce greenhouse gas emissions, the energy sector is a key sector in …
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue brand tracking, UK energy sector
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British Gas: 29% brand trust rate. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/british-gas-customer-trust-29
HTML Embed
<blockquote cite="https://lighthousedata.io/data/british-gas-customer-trust-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- brand trust rate for British Gas<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/british-gas-customer-trust-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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