B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- subscription purchase intent rate for Scandinavian consumers (Fairown subscribers surveyed) (2023)
70% of surveyed Scandinavian subscribers would purchase a product if a subscription option were available.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fairown
Primary
Tier A
https://www.signicat.com/press-releases/fairown-and-signicat-launch-nordic-cooperation-to-reduce-e-w… ↗
Source Article
Fairown and Signicat Launch Nordic Cooperation to Reduce…
Fairown and Signicat Launch Nordic Cooperation to Reduce E-Waste and Enable the Circular Economy
April 11, 2023 : Green fintech company Fairown and digital identity solutions provider Signicat have launched cooperation in the Nordics to endorse the circular economy and reduce e-waste. Fairown’s paym…
Original Research
Fairown
· Original study ↗
Methodology
Fairown's own survey of 4,000 subscribers in Scandinavia; exact survey field dates not stated, reported in April 11, 2023 press release. Measures stated purchase intent toward subscription (products-as-a-service) models — a customer purchase-preference/funnel signal.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Scandinavian consumers (Fairown subscribers surveyed): 70% subscription purchase intent rate. Source: Fairown (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fairown-scandinavia-subscription-purchase-intent
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<blockquote cite="https://lighthousedata.io/data/fairown-scandinavia-subscription-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- subscription purchase intent rate for Scandinavian consumers (Fairown subscribers surveyed)<br><small>Source: Fairown (2023) · <a href="https://lighthousedata.io/data/fairown-scandinavia-subscription-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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