B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- share of failed deliveries caused by bad address data for e-commerce deliveries (2025)
Up to 25% of failed deliveries in e-commerce are caused by bad address data.
- Stated as an upper bound ('up to 25%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesupply
Primary
Tier C
https://www.salesupply.co.uk/blog/avoid-failed-deliveries-with-address-validation/ ↗
Source Article
Avoid failed deliveries with Address Validation - Salesupply
The headache of failed deliveries is a common one in e-commerce. Where forms are filled out, mistakes are made. Research shows that up to 25% of failed deliveries are caused by bad address data. On average, these failed deliveries cost your company 14 euros extra per order and lead to unsatisfied cu…
Original Research
Salesupply
· Original study ↗
Methodology
Research cited by Salesupply; methodology not stated
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelcontent
Cite this stat
Plain Text
e-commerce deliveries: 25% share of failed deliveries caused by bad address data. Source: Salesupply (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/failed-deliveries-bad-address-data
HTML Embed
<blockquote cite="https://lighthousedata.io/data/failed-deliveries-bad-address-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of failed deliveries caused by bad address data for e-commerce deliveries<br><small>Source: Salesupply (2025) · <a href="https://lighthousedata.io/data/failed-deliveries-bad-address-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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