B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23.3%
23.3% -- failed renewal recovery rate for annual subscription renewals (2026)
Only 23.3% of failed annual subscription renewals are recovered.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly
Primary
Tier A
https://recurly.com/blog/subscription-pricing-strategy-playbook/ ↗
Source Article
Subscription Pricing Strategy Playbook
February 26, 2026
The subscription pricing strategy playbook: How to price for retention, not just acquisition
TABLE OF CONTENTS
TOPICS
RELATED POSTS
A subscription pricing strategy is the set of decisions that determine how you structure, position, and evolve your pricing. This includes your billin…
Original Research
Recurly
· Original study ↗
Methodology
Recurly platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
annual subscription renewals: 23.3% failed renewal recovery rate. Source: Recurly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/failed-annual-renewal-recovery-2026
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<blockquote cite="https://lighthousedata.io/data/failed-annual-renewal-recovery-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.3%</strong> -- failed renewal recovery rate for annual subscription renewals<br><small>Source: Recurly (2026) · <a href="https://lighthousedata.io/data/failed-annual-renewal-recovery-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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