B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- percentage increase in ad spend for marketers on Facebook and Instagram (Q1 2021)

Name: Percentage Increase In Ad Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

Q1 2021 · Content Marketing Institute

In Q1 2021, marketers spent 60% more on Facebook and Instagram advertising compared to Q1 2020.

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

Q1 2021

Entity

marketers on Facebook and Instagram

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Content Marketing Institute Primary Tier B

https://contentmarketinginstitute.com/social-media-content/how-social-listening-differentiates-brand… ↗

Confidence: 68/100 Vintage: Q1 2021 Channel: Common Crawl

Source Article

How Social Listening Differentiates Brand Content

How Social Listening Differentiates Brand Content This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. September 20, 2021 This woefully underused audi…

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Original Research

Content Marketing Institute · Original study ↗

Segmentation

Industrysocial_media_marketing,content_marketing,media_entertainment RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

marketers on Facebook and Instagram: 60% percentage increase in ad spend. Source: Content Marketing Institute (Q1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook_instagram_ad_spend_increase_q1_2021

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<blockquote cite="https://lighthousedata.io/data/facebook_instagram_ad_spend_increase_q1_2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- percentage increase in ad spend for marketers on Facebook and Instagram<br><small>Source: Content Marketing Institute (Q1 2021) · <a href="https://lighthousedata.io/data/facebook_instagram_ad_spend_increase_q1_2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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