B
Evidence Grade B
Safe to Cite
Recent
$0.60
$0.60 -- average facebook ads cost per click for Companies Executing Multichannel Campaigns (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.60
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier A
https://sproutsocial.com/insights/social-media-budget/ ↗
Source Article
What you need to know to create a social media budget
Original Research
Sprout Social
· Original study ↗
Methodology
varies based on industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies Executing Multichannel Campaigns: $0.60 average facebook ads cost per click. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook_ads_cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook_ads_cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.60</strong> -- average facebook ads cost per click for Companies Executing Multichannel Campaigns<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/facebook_ads_cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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