B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21.25%
21.25% -- web traffic share for Facebook (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business Insider
Primary
Tier C
https://www.arrowfly.com/pinning-b2b-7-tips-get-business-started-pinterest/ ↗
Source Article
Pinning for B2B: 7 Tips to Get Your Business Started on Pinterest
Original Research
Business Insider
· Original study ↗
Methodology
Cited from Business Insider by Arrowfly blog post; no original publication date given for the underlying data, so collection year used. Measures share of web traffic that sites receive driven by Facebook referrals, ranked first ahead of Pinterest.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 21.25% web traffic share. Source: Business Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-web-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-web-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.25%</strong> -- web traffic share for Facebook<br><small>Source: Business Insider (2026) · <a href="https://lighthousedata.io/data/facebook-web-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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