B
Evidence Grade B
Graded
under review
Safe to Cite
Current
57%
57% -- video click through rate for Video content on Facebook (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
au.oberlo.com
Primary
Tier C
https://au.oberlo.com/videos/one-product-store-guide ↗
Source Article
One Product Store: Your Guide to Creating a Dropshipping Shopify Store
Original Research
au.oberlo.com
· Original study ↗
Methodology
Upper-bound click-through rate reported for video, cited in context of Facebook campaigns; secondary citation without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video content on Facebook: 57% video click through rate. Source: au.oberlo.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-video-content-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-video-content-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- video click through rate for Video content on Facebook<br><small>Source: au.oberlo.com (2026) · <a href="https://lighthousedata.io/data/facebook-video-content-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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