B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- share of facebook users wanting entertainment from brands for Facebook users (2011)
43% of surveyed respondents stated they wanted entertainment from brands on Facebook.
- Smartphone poll via Qriously with N=300 respondents
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
300
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stern Associates
Primary
Tier B
http://sternassociates.com/2011/10/facebook-users-want-entertainment/ ↗
Source Article
POLL: Facebook Users Want Entertainment, Coupons from Brands
Original Research
Stern Associates
· Original study ↗
Methodology
Poll conducted via Qriously smartphone app
Methodology documented
Segmentation
Industrycontent_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook users: 43% share of facebook users wanting entertainment from brands. Source: Stern Associates (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-users-want-entertainment-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-users-want-entertainment-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of facebook users wanting entertainment from brands for Facebook users<br><small>Source: Stern Associates (2011) · <a href="https://lighthousedata.io/data/facebook-users-want-entertainment-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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