B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23.87%
23.87% -- social media platform usage rate for Facebook (back-to-school parents) (2025)
23.87% of back-to-school parents use Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Elevate
Primary
Tier B
https://www.oneelevate.com/article/back-to-school-2025-media-pitch-consumer-insights-analysis ↗
Source Article
Back-to-School 2025 Media Pitch: Consumer Insights Analysis
Original Research
Elevate
· Original study ↗
Methodology
Consumer insights analysis of parent social media usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (back-to-school parents): 23.87% social media platform usage rate. Source: Elevate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-usage-bts-parents-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-usage-bts-parents-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.87%</strong> -- social media platform usage rate for Facebook (back-to-school parents)<br><small>Source: Elevate (2025) · <a href="https://lighthousedata.io/data/facebook-usage-bts-parents-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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