B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$6
$6 -- cost per install for US-based Facebook Advertising campaigns (2026)
The average Cost Per Install for US-based Facebook Advertising campaigns targeting startups is $5.50.
- Excludes Facebook Audience Network and Facebook Messenger
- Calculated using qualitative and quantitative blended methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
benchhacks.com
Primary
Tier A
https://benchhacks.com/benchmarks/facebook-benchmarks.htm ↗
Source Article
Facebook Benchmarks 2026
For United States Startups
0.7%
Click-Through Rate
[Unique]
9.2%
Click-To-Action Rate
[Unique]
$0.8
Cost Per Click
[Average]
$8.6
Cost Per Mille
[Average]
$0.8
Cost Per Like
[Average]
$5.5
Cost Per Install
[Average]
The benchmarks above represent mean values for US-based Facebook Advertising campaig…
Original Research
benchhacks.com
· Original study ↗
Methodology
Mean values for US-based Facebook Advertising campaigns
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US-based Facebook Advertising campaigns: $6 cost per install. Source: benchhacks.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-us-startups-cost-per-install-2026
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<blockquote cite="https://lighthousedata.io/data/facebook-us-startups-cost-per-install-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- cost per install for US-based Facebook Advertising campaigns<br><small>Source: benchhacks.com (2026) · <a href="https://lighthousedata.io/data/facebook-us-startups-cost-per-install-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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