B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
158,000,000
158,000,000 -- monthly unique visitors for Facebook (2012-04)
Unique visitors to Facebook in April 2012 reached 158 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
158,000,000
Unit
Count
Data Vintage
2012-04
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier A
http://timothyblotz.com/2012/06/14/facebook-usage-down-why-this-is-not-the-end-yet/ ↗
Source Article
Facebook Usage Down. Why This is Not The End-
Original Research
comScore
· Original study ↗
Methodology
comScore web analytics data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007-05 | 26,600,000 | |
| 2008-08 | 18,000,000 | -32.3% |
| 2009-12 | 206,900,000 | +1049.4% |
| 2010-01 | 134,000,000 | -35.2% |
| 2011-01 | 127,000,000 | -5.2% |
| 2011-06 | 30,714,000 | -75.8% |
| 2011-07 | 162,000,000 | +427.4% |
| 2012-04 (current) | 158,000,000 | -2.5% |
Segmentation
Industrycontent_marketing
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 158,000,000 monthly unique visitors. Source: comScore (2012-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-unique-visitors-april-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-unique-visitors-april-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>158,000,000</strong> -- monthly unique visitors for Facebook<br><small>Source: comScore (2012-04) · <a href="https://lighthousedata.io/data/facebook-unique-visitors-april-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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