B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

46%

46% -- engagement lift rate for Facebook brand pages using Timeline (2012)

Name: Engagement Lift Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2012 · Simply Measured

Brands that converted to Facebook Timeline experienced an average engagement lift of 46%.

Small sample size

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Attribution: Simply Measured View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

46%

Unit

Percentage

Data Vintage

2012

Entity

Facebook brand pages using Timeline

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Simply Measured Primary Tier B

http://tmp.com/articles/weekly-digiknow-facebook-timeline-increases-engagement/594/ ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

Weekly DigiKnow: Facebook Timeline Increases Engagement

Original Research

Simply Measured · Original study ↗

Methodology

Analysis of a small sample of brands (e.g., Livestrong, Toyota) that converted to Timeline

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Facebook brand pages using Timeline: 46% engagement lift rate. Source: Simply Measured (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-timeline-engagement-lift-simply-measured

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<blockquote cite="https://lighthousedata.io/data/facebook-timeline-engagement-lift-simply-measured" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- engagement lift rate for Facebook brand pages using Timeline<br><small>Source: Simply Measured (2012) · <a href="https://lighthousedata.io/data/facebook-timeline-engagement-lift-simply-measured" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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