B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- post reach rate for Facebook text posts (2025)
Facebook text posts reach approximately 4 percent of their audience/users.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fortune Magazine
Primary
Tier C
https://vanguardonlinemarketing.com/paid-advertising-ppc/ ↗
Source Article
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Original Research
Fortune Magazine
· Original study ↗
Methodology
Aggregate reach statistics cited via Fortune Magazine; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook text posts: 4% post reach rate. Source: Fortune Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-text-post-reach-4-percent
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<blockquote cite="https://lighthousedata.io/data/facebook-text-post-reach-4-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- post reach rate for Facebook text posts<br><small>Source: Fortune Magazine (2025) · <a href="https://lighthousedata.io/data/facebook-text-post-reach-4-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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