B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- campaign outperformance rate for Facebook Stories ad campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bigwave Marketing / Facebook advertising partners
Primary
Tier B
https://bigwave.co.uk/blog/bigwave-marketings-best-practices-for-facebook-and-instagram-story-ads/ ↗
Source Article
Facebook & Instagram Story Ads
Original Research
Bigwave Marketing / Facebook advertising partners
· Original study ↗
Methodology
Study run by Bigwave Marketing with Facebook advertising partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Stories ad campaigns: 80% campaign outperformance rate. Source: Bigwave Marketing / Facebook advertising partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-story-ads-sound-outperform-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-story-ads-sound-outperform-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- campaign outperformance rate for Facebook Stories ad campaigns<br><small>Source: Bigwave Marketing / Facebook advertising partners (2026) · <a href="https://lighthousedata.io/data/facebook-story-ads-sound-outperform-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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