B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- sound off viewing share for Facebook video viewers (2025)
85% of consumers watch video on Facebook with the sound off.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-trends ↗
Source Article
Every year, the video marketing trends conversation follows the same pattern. Someone lists 20 trends, includes AR/VR for the fourth year running, and calls it a guide. None of it helps you make better decisions about where to spend money.
This is a different kind of trends article. Every trend here…
Original Research
Digiday
· Original study ↗
Methodology
Digiday social media consumption report, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook video viewers: 85% sound off viewing share. Source: Digiday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-sound-off-viewing-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-sound-off-viewing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- sound off viewing share for Facebook video viewers<br><small>Source: Digiday (2025) · <a href="https://lighthousedata.io/data/facebook-sound-off-viewing-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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