B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

97%

97% -- social traffic share for Facebook (share of social referral traffic to top 50 web publishers) (2011)

Name: Social Traffic Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2011 · n=50 · Wetpaint / Digital Quarters

Facebook accounted for 97% of social traffic to the top 50 web publishers.

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Attribution: Wetpaint / Digital Quarters View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

97%

Unit

Percentage

Data Vintage

2011

Entity

Facebook (share of social referral traffic to top 50 web publishers)

Sample Size

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Wetpaint / Digital Quarters Primary Tier A

http://digitalquarters.net/tag/traffic/ ↗

Confidence: 57/100 Vintage: 2011 Channel: Common Crawl

Source Article

Digital Quarters

Original Research

Wetpaint / Digital Quarters · Original study ↗

Methodology

Facebook's share of total social referral traffic to the top 50 publishers per Wetpaint Media Industry Social Leaderboard; remaining 3% attributed to Twitter, Pinterest, and Google+.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Facebook (share of social referral traffic to top 50 web publishers): 97% social traffic share. Source: Wetpaint / Digital Quarters (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-share-of-social-traffic-top-50

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<blockquote cite="https://lighthousedata.io/data/facebook-share-of-social-traffic-top-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- social traffic share for Facebook (share of social referral traffic to top 50 web publishers)<br><small>Source: Wetpaint / Digital Quarters (2011) · <a href="https://lighthousedata.io/data/facebook-share-of-social-traffic-top-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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