B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- share of total digital advertising spend for Facebook Ads Manager (2023)
Facebook Ads Manager accounted for 18% of total digital advertising spend in 2023.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
4 tips for increasing Facebook ROAS in 2024 - WasteNot - Automate and Optimize Your Suppression Tactics
Joey Colvin
|
Apr 2024
Facebook Ads Manager is one of the best advertising channels for engaging target buyers and driving revenue, accounting for 18% of total digital advertising spend in 2023. With over 3 billion users worldwide, Facebook offers marketers a unique opportunity to deliver targeted p…
Methodology
Cited by WasteNot blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads Manager: 18% share of total digital advertising spend. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-share-digital-ad-spend-2023
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<blockquote cite="https://lighthousedata.io/data/facebook-share-digital-ad-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of total digital advertising spend for Facebook Ads Manager<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/facebook-share-digital-ad-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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