B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- conversion likelihood increase for Website Visitors Shown Facebook Retargeting Ads (2018)
Website visitors shown Facebook retargeting ads are 70% more likely to convert.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (3)
Oberlo
Primary
Tier B
https://www.oberlo.com/ebooks/facebook-advertising/facebook-ad-targeting ↗
Source Article
Facebook Custom Audiences and In-Depth Ad Targeting
Chapter 4
Facebook Custom Audiences and In-Depth Ad Targeting
Excellent Facebook ad targeting is the key to a successful ad campaign.
You could have the best offer in the world and the coolest product, but if you’re targeting the wrong people, no one will buy. Simple as that.
In this chapter, we’ll …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
Original Research
Oberlo
· Original study ↗
Methodology
Compared to visitors not shown retargeting ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website Visitors Shown Facebook Retargeting Ads: 70% conversion likelihood increase. Source: Oberlo (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-retargeting-conversion-likelihood
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<blockquote cite="https://lighthousedata.io/data/facebook-retargeting-conversion-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion likelihood increase for Website Visitors Shown Facebook Retargeting Ads<br><small>Source: Oberlo (2018) · <a href="https://lighthousedata.io/data/facebook-retargeting-conversion-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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