B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.8%
0.8% -- facebook retail ad click through rate for Retail brands advertising on Facebook (2011-2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.8%
Unit
Percentage
Data Vintage
2011-2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Greenlight
Primary
Tier B
http://www.easier.com/103013-should-brands-bother-with-facebook-advertising.html ↗
Source Article
Should brands bother with Facebook advertising?
Original Research
Greenlight
· Original study ↗
Methodology
Range 0.8%-1.0% typically achieved by retail brands; midpoint reported per range normalization rule
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Retail brands advertising on Facebook: 0.8% facebook retail ad click through rate. Source: Greenlight (2011-2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-retail-ctr-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-retail-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.8%</strong> -- facebook retail ad click through rate for Retail brands advertising on Facebook<br><small>Source: Greenlight (2011-2012) · <a href="https://lighthousedata.io/data/facebook-retail-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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