B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of world social networking population reached for Facebook (2023)
Facebook reaches 59% of the world's social networking population according to eMarketer.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.letsbuildbrands.com/post/11reasonswhyyougetlimitedresultsfromfacebookadvertisingcampaign… ↗
Source Article
Facebook Ads: 11 Limiting Factors for Results
11 Reasons Why You Get Limited Results From Facebook Advertising Campaigns
Updated: Jul 3, 2023
Introduction
Facebook Advertising campaigns help strategically track customers based on multiple parameters like location, demographics, and interests. If you know how to create a Facebook advertisement p…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 59% share of world social networking population reached. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-reach-social-population
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<blockquote cite="https://lighthousedata.io/data/facebook-reach-social-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of world social networking population reached for Facebook<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/facebook-reach-social-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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