B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
3 hours
3 hours -- content half life for Facebook (post links) (2012)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3 hours
Unit
Duration Hours
Data Vintage
2012
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bitly
Primary
Tier B
http://www.badlanguage.net/the-half-life-of-a-tweet ↗
Source Article
The half life of a Tweet
Bitly looked at the half-life of 1,000 popular links and found a mean half life of 2.8 hours for a Tweet and 3.2 hours for Facebook post. (YouTube videos have a half life of 7.4 hours.) A half life in this context means “the amount of time at which this link will receive half of the clicks it will e…
Original Research
Bitly
· Original study ↗
Methodology
Bitly analysis of click half-life across 1,000 popular links
Methodology documented
Segmentation
Industrycontent_marketing
RoleContent Marketer
Channelsocial
Cite this stat
Plain Text
Facebook (post links): 3 hours content half life. Source: Bitly (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-post-half-life-3-2-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-post-half-life-3-2-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3 hours</strong> -- content half life for Facebook (post links)<br><small>Source: Bitly (2012) · <a href="https://lighthousedata.io/data/facebook-post-half-life-3-2-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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