B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54.8%
54.8% -- likes growth relative to engagement sent for Facebook posts under 24 hours old (2025)
Facebook posts under 24 hours old saw an average increase of 54.8 likes (from 30.0 to 84.8) after receiving 100 boosted likes, representing a 54.8% increase relative to the engagement sent.
- Small sample size (15 posts total across groups)
- Engagement was artificially boosted with 100 likes per post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54.8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
15
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RedSocial
Primary
Tier B
https://www.redsocial.com/blog/facebook-case-study-how-post-likes-affect-growth/ ↗
Source Article
Facebook Case Study: Do Post Likes Really Boost Engagement?
Skip to content
Facebook Case Study: How Post Likes Affect Growth
Facebook Post Likes Case Study
Objectives
Definitions
The Process
Engagement Data
Initial Data 1/3
Initial Data 2/3
Initial Data 3/3
Final Data 2/3
Results
Before the Surge
Natural Engagement
Average Growth
Notable Growth Cases
Do Ext…
Original Research
RedSocial
· Original study ↗
Methodology
Subgroup comparison: newer vs older posts
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Facebook posts under 24 hours old: 54.8% likes growth relative to engagement sent. Source: RedSocial (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-newer-posts-boost-54-8
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-newer-posts-boost-54-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54.8%</strong> -- likes growth relative to engagement sent for Facebook posts under 24 hours old<br><small>Source: RedSocial (2025) · <a href="https://lighthousedata.io/data/facebook-newer-posts-boost-54-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.