B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- share of respondents deeming ads most annoying for Facebook (2017)
45% of surveyed consumers deemed Facebook to have the most annoying/irksome ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
1,740
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BI Intelligence
Primary
Tier B
https://localblitz.com/online-trust/ ↗
Source Article
Online Trust – LinkedIn vs Facebook vs Twitter vs Instagram | Local Blitz Marketing Agency
Introduction
Trust is a rare and valuable commodity that requires years to build but only a moment to destroy. And it's especially fragile online, where scams, spam, fake news, trolls, click bait, malware, and offensive memes are degrading the digital quality of life. The challenge this presents, bo…
Original Research
BI Intelligence
· Original study ↗
Methodology
BI Intelligence Digital Trust survey
Methodology documented
Segmentation
Industrycontent_marketing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 45% share of respondents deeming ads most annoying. Source: BI Intelligence (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-most-annoying-ads-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-most-annoying-ads-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of respondents deeming ads most annoying for Facebook<br><small>Source: BI Intelligence (2017) · <a href="https://lighthousedata.io/data/facebook-most-annoying-ads-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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