B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72.9%
72.9% -- interaction share for Facebook (Singapore public sector) (2021)
In 2021, Facebook received 72.9% of interactions across social media platforms for the Singapore public sector.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Emplifi
Primary
Tier B
https://martechasia.net/news/instagram-most-engaging-platform-for-singapores-public-sector-report/ ↗
Source Article
Instagram most engaging platform for SG public sector | MartechAsia
Instagram has the highest engagement rate and share-of-voice, says a report by Emplifi.
Interactions on Instagram rose by 12.7% in comparison to 2020, totaling 1.69M interactions, achieved through a 1.2% increase in the number of content pieces, 5,409 in 2020 to 6,219 in 2021.
With 99% of the Singap…
Original Research
Emplifi
· Original study ↗
Methodology
5.37 million interactions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (Singapore public sector): 72.9% interaction share. Source: Emplifi (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-interaction-share-sg-public-2021
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<blockquote cite="https://lighthousedata.io/data/facebook-interaction-share-sg-public-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- interaction share for Facebook (Singapore public sector)<br><small>Source: Emplifi (2021) · <a href="https://lighthousedata.io/data/facebook-interaction-share-sg-public-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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