B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of time spent watching reels for Facebook and Instagram users (2025)
Facebook and Instagram users spend more than 60% of their time on the apps watching Reels.
- Stated as 'more than 60 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://www.graphek.com/so-you-think-you-want-motion-graphics/ ↗
Source Article
So You Think You Want Motion Graphics
Our on-screen world has become a carnival of motion. Facebook and Instagram users spend more than 60 percent of their time on the apps watching reels (source: Meta Investor Relations), and usage of IG reels by businesses grew 57.4 percent in 2024 (Socialinsider). More than 90 percent of businesses u…
Original Research
Meta
· Original study ↗
Methodology
Cited from Meta Investor Relations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Instagram users: 60% share of time spent watching reels. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-instagram-reels-time-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-instagram-reels-time-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of time spent watching reels for Facebook and Instagram users<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/facebook-instagram-reels-time-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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