B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
22%
22% -- share of time spent on friends content for Facebook (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://umm.com.au/news/in-memoriam-facebook-exploring-its-decline-evolution-and-relevance-in-2026/ ↗
Source Article
In Memoriam: Facebook? Exploring Its Decline in 2026.
In Memoriam: Facebook? Exploring Its Decline, Evolution and Relevance in 2026
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We are gathered here to honour and celebrate the dear life of our friend, Facebook, a cherished social network for messagin…
Original Research
Meta
· Original study ↗
Methodology
Meta's own reporting; declined from 22% in 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 22% share of time spent on friends content. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-friends-content-share-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-friends-content-share-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of time spent on friends content for Facebook<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/facebook-friends-content-share-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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