B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- facebook post reach rate for Facebook (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://innovatedigital.nz/is-email-marketing-dead-not-even-close/ ↗
Source Article
Innovate Digital
Are you sending emails to your customers, but not seeing the results you want?
Have you ever wondered if email marketing still holds up in the age of social media?
Or is your inbox flooded with marketing emails, leaving you feeling completely fed up with them?
As digital marketing has evolved, many …
Original Research
Forrester Research
· Original study ↗
Methodology
Cited from Forrester Research; original methodology not stated
Methodology documented
Segmentation
Industrycontent_marketing
RegionAPAC
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook: 2% facebook post reach rate. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-follower-post-visibility
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-follower-post-visibility" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- facebook post reach rate for Facebook<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/facebook-follower-post-visibility" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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